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Social Reporting


What is social reporting?


As storytellers, a simple survey to be completed online or on paper never gave us sufficient detailed information or enough of the story to really understand our clients. It was like being given the back cover of a book but not getting the chance to read the entire thing.


Our social reporting has been developed to allow organisations to hear the full story from their customers, clients or employees. We don’t just ask questions, we have conversations with all participants, allowing them to share their experiences and their stories in a friendly and safe environment.


This allows you to gain a clear, comprehensive and nuanced understanding of your customers, clients or employees, your programs, policies or work culture.

Image by Kyle Glenn

Why use social reporting?

The breadth and depth of what we can evaluate and understand through this form of social research is as extensive as you can imagine. Some key areas for which our approach is especially effective include:


  • Project and policy evaluation

  • Market research

  • Program and service evaluation

  • Product analysis

  • Organisational culture assessment

  • Customer experience



Though each project is approached on an individual basis, costs begin at $3250 for an interview group of 12.




  • Highlights reel of the positive feedback from the interview

  • Presentation of results

  • Content pack for use on social media, PR and websites.

How do we do it?


There are number of stages in the preparation of one of these reports.


Key steps include the following:

  1. Briefing with the client to understand their goals and desired outcomes.

  2. Creation of an interview framework in consultation with the client.

  3. Invitation to potential interviewees to register for an interview time. (Interviews may be conducted in person, via Zoom or over the phone. The interview framework is used as a starting point; however, the interviews are allowed to unfold organically to ensure as much relevant information as possible is gathered.)

  4. Collation of findings and identification of patterns to establish key learnings, successes, areas for improvement and gaps to be addressed.

  5. Creation of a final report utilising the information gathered and supported by key quotes and stories pulled from the interviews to provide context, deeper insight and clear recommendations.

NOTE: All interviewees are given the option of sharing feedback anonymously, either in part or for the entire interview. Internal evaluations are all done anonymously to ensure the full story is being told.


"The Long and the Short of It delivers a breath of fresh air in consultancy services. Cara and the team are extraordinary in how they go about their work to deliver well beyond the expectations of their clients. They are flexible, hardworking, receptive to feedback and very easy to work with and ready to accept any challenge. I was particularly impressed with how they set up for the evaluation piece by researching the program in order to completely understand our objectives and measures, prior to undertaking the work. I have seen three commissions for work completed by the team; their reports provide way more than an analysis of the data and outcomes of the project. As a result, we have gained deep insights into the program, and captured the stories which sit behind the datasets we normally use in evaluation. The work is rigorous, conducted with integrity and presents a balanced view of the customer experience – the good things and the things a project manager needs to hear in order to improve the program. Their pricing is incredibly fair and the product professional and delivered on time (in fact ahead of time in one case).

I take pleasure in recommending them and would be happy to speak on their behalf at any time."

Jeanie, The Latrobe Valley Authority

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