Planning is everything when it comes to writing. We always have a clear idea of what each piece needs to achieve and what we want our audience to walk away knowing.
 
We use a simple template to plan each piece for our clients. This allows us to outline clear points we want to get across and audience take aways. This time planning is never a waste. We find that spending this time finding clarity allows us to write faster and clearer. It also keeps us on track!