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Oftentimes knowing where to start can be the hardest part for businesses when it comes to marketing. We offer a range of customised consulting services and monthly retainers to support you and your company’s marketing strategy.

Content Strategy

We work closely with you to create a unique tone and voice, a strong content strategy and pillars that reflect your values – everything you need to start telling your story to your audience. Services include:

  • Defining your story by developing a unique tone and voice, content pillars and templates

  • Hashtag list

  • Content calendar (3-month, 6-month or 12-month)

  • Campaign content for special events, advertising or product promotion

Marketing Retainer


Our marketing retainers are designed to allow us to work on what you need for your business each week or month. This is your chance to have a marketing professional on call for your business, to support you and to implement key items.


Our clients have used this service for:

  • Monthly newsletters

  • Website updates

  • Paid advertising

  • Internal communications

  • Catch-all services, i.e. anything to do with marketing

Image by Josh Couch



For most of our packages, costings will vary according to the scope of your requirements. However, below is a guide to where our pricing starts.


  • Monthly newsletter from $395/month

  • Content strategy from $495

  • Marketing retainer from $420/month

We offer discounts for signing on for 6 or 12 months of our services.


"Cara at The Long and The Short of It was extremely helpful in defining and clarifying my company’s message and customer journey for our website. Our online presence went from zero to hero overnight. Correspondence was efficient, clear and to-the-point. She managed to clearly explain strategy and outcomes while maintaining a personal touch."


Nick Stewart  VinPrints, Owner & Founder

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