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The Long and The Short of It

Content that cuts through


Our Services


We create content tailored to your business that reflects your brand, your audience and your budget.


Content is more than just keywords strung together. It isn’t just your About Us page that needs to tell your story.



Gain a clear, comprehensive and nuanced understanding of your customers, clients or employees, your programs, policies or work culture.


Define your brand story with a unique tone and voice, a strong content strategy and pillars that reflect your values.


Our Story

The Long and The Short of It was founded by Cara Stewart to help small- and medium-sized businesses communicate their stories to their clients and customers.

Effective marketing doesn’t have to be expensive. Through great content, creative ideas and simple processes, marketing can make a big impact without breaking the bank.

Not everyone can afford an in-house marketing team, and consultants can often make things more complicated than they need to be.

Years of working in and with small businesses has taught us the importance of practical, results-driven marketing that is both budget- and user-friendly.

This is what we offer our clients at The Long and The Short of It.

Some of Our Clients

Our Fans

"They got it right

first go."

"The team at The Long and The Short of It helped me get my business up and running. In a short timeframe they created me a simple and effective website that was just what I wanted and needed. I didn’t want anything complicated, just something that conveyed my story and what my company offers. They got it right first go – colours, content and style!"

Holly Batham

White Rose Recruitment

"An integral part of my business."

"Cara’s knowledge and professionalism is priceless. From her attention to detail, to her promptness with posts and her great advice, Cara has become an integral part of my business. What I am best at is advising and selling to my clients, so the role Cara plays in my business allows me the freedom to concentrate on that while all my social media and marketing is executed on time with the best reach possible."

Angie Stumpf

At Home Style

"Boosted our engagement."

"We loved working with Cara. In a pro bono capacity, she created our first ever LinkedIn strategy to promote our 2030 Leaders Program in Uganda. As a result, we boosted our LinkedIn engagement and even generated a number of brand new leads! Cara adjusted and re-adjusted our strategy and content throughout the campaign period as she looked at what our audience was responding to. It was a pleasure to work with her, and we are grateful to her for volunteering her time and expertise for the end of hunger!"

Tara Donnelly

The Hunger Project Australia



TEL: +61 455 943 162

Suite 61 58-62 Water Street
South Toowoomba QLD 4350


Monday - Friday 9:00 - 16:30

Saturday 10:00 - 13:00

(All times AEST)


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